Small Victories Blog
161007 David McGillivray feature

A Small Victory

DMCG uses SV


David McGillivray tells us how he uses Small Victories

David is an Englishman and freelance Digital Art Director, & Designer based in New York City. He’s spent the last 8 years helping to bring small companies and startups to life through design. See his work at

:triangular_flag_on_post: Share a little bit about yourself and your work.

Oh Hi there… Well, I’m a designer. I live in Greenpoint, Brooklyn, and work out of a studio day-to-day in the East Village. I’m an independent designer, and I find myself mostly working directly with startups to design digital experiences, and often their visual identities too. A lot of the time my clients have an idea, and some investment, but not much else - I love working with them to take that and turn it into a real life thing.

:triangular_flag_on_post: How did you find out about Small Victories?

I actually happen to share a studio space with the nerds that made it. I heard them geeking out over some thing which makes websites out of a dropbox and it actually sounded pretty cool so I thought I’d check it out.

:triangular_flag_on_post: What have you created with Small Victories?

I went pretty crazy at first and made a ton of weird and super niche SV’s. I linked IFTT to my dropbox which pulled in nasa’s image of the day, and displayed a notification every time an astronaut left or returned from space.

DMCG sites &

After that experimental phase I settled into a few main uses. I have for visual inspiration, which is where I store all my scanned film photos, but my main use is for project proposals.

:triangular_flag_on_post: Proposals? That sounds boring tell us more!

There’s really not a lot of good tools around for making project proposals that live online. As a digital designer, emailing over a PDF attachment felt at odds with the technology oriented nature of my work - I wanted something that was super easy to replicate, edit, and worked across devices. Small Victories ticked all the boxes.

document theme

The default document theme.

I use the ‘Document’ theme, with a tiny bit of custom CSS to pull in my own fonts, and it’s perfect. Now whenever I need to make a new client proposal, I literally just copy and paste a folder, and use a text editor to edit the markdown files to change the content. So easy.

custom document

David’s custom document theme for proposals.

For me it’s also just a great first impression. Normally I’ll have had a call or exchanged emails with a client, but the proposal is the first more formal thing I send them, and for it to come in the form of a website (which is password protected and on a custom domain) just sets me up to look like a pro.

:triangular_flag_on_post: Anything fun you’re working on?

I’ve been having fun with some side projects of mine actually. I recently launched Good Finds, which is a curated site super chill city escapes outside of NY.

:triangular_flag_on_post: Thanks DMCG!

Learn more about the document theme:
See the demo
Read about it in the docs
Get started!

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